15 February 2011
|This announcement is an excellent advocacy tool for JRS South Africa. With such broad exposure, we are hoping this advertisement will encourage South Africans to give greater thought to the plight of refugees in our country|
Johannesburg, 15 February 2011 - A public service announcement created for the Jesuit Refugee Service, South Africa, has won five awards in a prestigious social responsibility film competition in South Africa. The M-NET Vuka! Awards provide a platform for talented media students and professionals to create public service announcements for charities of their choice. VUKA! (which means ‘Wake up!’ in the Nguni language) also encourages film-makers to create public service announcements directed at exposing and educating the public on important social issues. Winners of the prestigious VUKA! Awards will have their public service announcement broadcast on television, at no charge, into over one million homes in South Africa, the African continent and Indian Ocean Islands.
There are three categories – newcomer, contender and professional – with a variety of sub-categories, such as best director, best script/editing and best animation. From 200 entries and 28 finalists, the JRS announcement, which focused on remembering the humanity of refugees, won the newcomer category. In addition to this achievement, the announcement also took the awards for best editing, best sound design, best script – and shared the accolade of best animation.
The judges praised the technical expertise of the team from the University of Pretoria, and their unique perspective chosen for the announcement: the animation explains what a refugee is, from the perspective of a refugee. This highlights the experiences refugees flee from – and will assist in breaking down South African stereotypes that take a negative view of foreign nationals.
“This announcement is an excellent advocacy tool for JRS South Africa. With such broad exposure, we are hoping this advertisement will encourage South Africans to give greater thought to the plight of refugees in our country,” says David Holdcroft, South African Country Director. “We’d like to thank the University of Pretoria team for such a creative and professional product.”
+27 11 327 0811